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Case study / 01

Shopify commerce · Fragrance

Lab Rat Atelier

A cinematic Shopify storefront that turns an experimental fragrance label into a private aromatic specimen archive.

Shopify project
Lab Rat Atelier presentation
01 / The challenge

Translate an unconventional fragrance identity into a store that feels rare and immersive while keeping product discovery, availability and purchase paths clear.

02 / The response

Noxora organised seven fragrances as numbered laboratory trials, supported by visual dossiers, an origin record, research methods, an editorial field film and an archive. The atmosphere is distinctive, but core commerce actions remain immediately accessible across devices.

Services
  • Storefront direction
  • Responsive commerce UX
  • Product architecture
  • Editorial storytelling
Technology & platform
  • Shopify
  • Theme development
  • Responsive front-end
  • Email capture
Nexora’s role

Storefront direction, commerce UX and editorial product presentation.

Design decision / 01

Discovery with character

Numbered fragrance trials give the catalogue a recognisable structure while keeping individual products easy to explore.

Design decision / 02

Story alongside shopping

Product dossiers and the fragrance archive support the brand narrative without replacing the path to purchase.

Review the working storefrontOpen live Shopify draft

External draft link supplied for portfolio review. Availability depends on the store owner and Shopify preview access.

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